DETERMINAN PURCHASE INTENTION: PERSPEKTIF PELANGGAN MINIMARKET

Determinan Purchase Intention: Perspektif Pelanggan Minimarket

The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson Vitamins D in Jakarta.Distributing questionnaires to 200 respondents.In this study, sampling using non-probability sampling, in

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